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Alfonso Bedoya
Moderator
Aye, it is crazy high... and apparently making this deal cost the man who made it his job.
Peter K
Member
Why don’t the Glaziers, or Ferguson may be better just ask the apparently loyal 659 million supporters to donate 1 pound each to save the club? Is this because the 659 million is a figure randomly plucked out of the air (The survey was carried out by leading market research agency, Kantar, and gathered 54,000 respondents from 39 countries.) So to get this right, 54,000 people responded to the survey and the rest is taken from what or did they all say, well I’m Man U and so are my 1,000,000 imaginary friends????
Does this work on, How many twitter followers they have, how many face book friends are out there? It’s strange that these figures come out when the Glaziers are in need of a boost for investors but its a shame that although the brand United is known it doesn’t mean 659 million people buy a jersey, watch a match or know who plays for them, it just means the brand is known, a bit like going around the world and asking anyone do they know a Cola drink, well odds are Pepsi and Coke are going to be the two biggest but that doesn’t mean people buy or drink the shit now does it?
It just seems strange is all, and then with this massive sponsorship and the chap getting fired, maybe they’ve been planning this media circus to fool investors and fans, it wouldn’t suprise me that if part of the Chevrolet deal was in some way connected to Glaziers other business interests (non-ManU) and was set up to be an astronomical figure where as such the Glaziers other companies may well have agreed to spend X amount on Chevrolets over the next 7 years to reimburse them and both companies still come out smelling of roses, just remember, when it comes to smoke and mirrors in business there aren’t many as rutless and slimey as a feckin Yank. Another question, who paid Kantar to do the surveying? Anyone who works or worked with numbers knows with the right experience you can make numbers tell any story you like. (Lets say 100 people surveyed to see if they like being fucked by a bear by a company that makes bear strength vasiline and need to get themselves some good numbers, well lets see what questions they’d ask?
1. Do you like bears? Yes 90% No 5% Don’t care 5%:
Well our survey says that 92.5 people would consider a relationship with a bear.
2. Do you like sex? Yes 95% No 2% Don’t care 3%:
Well our survey says that 96.5 people would consider getting fucked by a bear.
3. Have you ever been in or near a forest? Yes 100%
Well our survey says that 100 people have gone out looking for bears with the intent of having a realtionship of the bear fucking kind.
To summaries:
On Average 96.3 out of 100 people would use the new Bear Strength Vasiline and have supported Bear/Human love pumping activities in the past.
This survey has been carried out on behalf of a lunatic at the hands of a pervert.
Denton Davey
Member
Alfonso Bedoya: “apparently making this deal cost the man who made it his job.”
That’s not quite what was reported – what I read in the Guardian/Telegraph is that the guy who was sacked had made a deal with LiverPoo BEFORE the deal with UTD was announced.
The reason why I think that those Guardian/Telegraph reports are accurate is that no middle-level manager would have the independent authority to seal a 600 million dollar deal on his own say-so. For a gigantic company like General Motors – Chevrolet is a division of that conglomerate – there’s a chain of command.
You’re right, though, that the announced amount – 600 million, with a 100 million up-front “activation fee” – is crazy. But, maybe, that’s some sort of reflection of UTD’s pulling-power. Forbes Magazine reckons that UTD are the most valuable sporting company in the world and that its value has more than doubled since 2005. It seems that the key part of that equation is that UTD’s following is truly “global” whereas other large sporting companies – like the NY Yankees or Dallas Cowboys or RM or Barcelona – don’t have the world-wide following; for sure, none of those others have been as assiduous in pursuing “commercial revenue” even though the Yankees and the two Spanish footie clubs have what amounts to private TV deals which dwarf UTD’s income from their share of the EPL revenues.
Denton Davey
Member
ooops.
“DETROIT (Reuters) – General Motors Co (GM.N) signed a sponsorship deal with Manchester United on Monday after rewording the terms negotiated with the popular English soccer club by the U.S. automaker’s ousted global marketing chief.
Under the seven-year jersey sponsorship deal starting in 2014-2015 for the Chevrolet brand, GM will pay $60 million to $70 million a year, said a person with knowledge of the contract who asked not to be identified. GM also will pay the club a $100 million activation fee, making the deal’s total value worth as much as $600 million, the person said.
By comparison, insurance broker Aon Plc (AON.N) pays about $31 million a year for the current jersey sponsorship, which runs through the 2013-2014 season.
On Sunday, GM ousted its global marketing chief, Joel Ewanick, without giving specifics. Sources told Reuters that Ewanick failed to properly report financial details about a recent sponsorship deal with the soccer club. That resulted in a rewording of the deal before it was announced on Monday, the sources said. The persons requested anonymity because they are not authorized to discuss contract details.”
It seems that the link with LiverPoo was misleading. Sorry about that.
Damian Garside
Member
I am wondering as to whether we are all getting a bit paranoid with the idea that the Glazers have actually commissioned people to blog on a site like this one putting out Glazer-spin disguising themselves as ” true supporters” , in other words people whose love for united is so deep it doesn’y matter how badly they are owned and ho0w badly they play, and people like me who misguidedly think there is a United tradition on the field which is committed to flair and attacking football, and that it would be good if we had a Barcelona type model of ownership, where money would not be syphoned out to pay off loan interest, and the manager would not insult fans/ intelligence (nae value) and spit on their loyalty (f.o. to Chelsea).
We could be getting paranoid. On the other hand, it could be true. And if it is, it means that we are (1) taken very seriously and (2) seen as a potential enemy — if not that (3) war has been declared on us already
But then, we probably ARE are being paranoid (and who can blame us). And if the Glazers looked for people to write for them(running a classic intelligence agency `disinformation’ campaign) — what they would come up with woul, I am sure, have `nae value’ anyway (beyond confusing and irritating the hell out of us)
bman
Member
Plenty of companies have people regularly posting on blogs and forums, and there are PR/marketing companies that specialize in offering this kind of service. I would b surprised if Utd is doing it though -- not least because any big football club has enough blind passionate defenders who already do that for free.
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