Disney bid for United confirmed



Walt Disney, the American media conglomerate made famous for Mickey Mouse, has made a successful bid for Manchester United, Rant sources confirmed today. The huge £1.5 billion transaction, ending months of speculation about a potential Red Knights bid for the club, will complete in the next few weeks.

Documents leaked to Rant reveal details of the secret transaction between the Glazer family and The Walt Disney Company. The media company confirmed details of the bid in an exclusive interview given by the head of Disney Corporation in Asia-Pacific.

The APAC division will lead commercialisation of United’s brand in Asia, said sources.

“The Manchester United franchise has many synergies with Disney,” said Kim Cue Ye Som, managing director Disney APAC.

“For more than 80 years Disney has entertained families, thrilled audiences and created magic. Manchester United has done the same and we are delighted that to bring the magic of Disney to the Old Trafford bowl.

“The franchise’s 300 million fans love Wayne Rooney and they’ll love Mickey Mouse too.”

The mammoth bid includes United’s £504 million bond and represents a multi-million profit for the Glazer family, which acquired the club in a leveraged £790 million buyout in 2005.

Despite the outlay, Disney believes that it can generate millions in revenues from United’s global fan base, cross selling Disney merchandise and that of the world’s biggest sport brands, said Kim.

Disney generated more than $35 billion revenues in 2009, dwarfing profits at the highly indebted club. In recent months United’s supporters have mounted a highly publicised green and gold protest against the Glazer family’s ownership.

The American corporation will also bring new innovation from the motion picture business to sport such as new media distribution channels and 3D, said Kim.

“Disney is the world’s largest media corporation, with distribution rights for media in almost every country on the planet,” added Kim.

“We can bring compelling value to the club’s media proposition in markets that have been under-exploited by the former owners and the Premier League.

“Our animation studios at Pixar have become world leading experts in 3D media. For the first time in live sports we will bring football to the fans in 3D at the stadium. Never before at the Old Trafford bowl will football have been so realistic.”

Each fan attending matches will have a seat-back screen so they can be “closer than ever” to the action, added Kim.

United has ripped up its sponsorship deal with US risk management firm Aon following the buyout and Sir Alex Ferguson’s team will don the famous ears of Mickey Mouse on its shirts next season, an early-morning photocall confirmed.

Rumours that rival studio Dreamworks Pictures is preparing to sue Wayne Rooney for breach of copyright over the nickname “Shrek” could not be confirmed at time of publication.

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Comments

  1. another april fool?

  2. Humhum, 1.apr 2010 :D

  3. oh shit… made a fool of myself lol

  4. surely you can do better than that for april 1st???

  5. HA HA, does this mean the screens in OT will play hannah montana at half time??!! If only it wasn’t April 1st, my dream could have been true!!

  6. Happy April Fools?

  7. Hahahahaha… Good one!

  8. Hi, does just reading this make you look a right wally?
    hahahaha

  9. the financial figures thrown out there in this article really got me excited, then the whole ’3d at the stadium’ and ‘shrek’ comment was just a step far.
    i still feel dumb for falling for it!
    good effort Olaf!

  10. Hmm, it’s only appropriate given the comical stuff Utd displayed at Bayern midweek.

  11. You got me as well, it took me 30 seconds to realise that it was April 1st.

  12. Almost as bad as the acting from Dan Parks on the Scotland deducted points due to illegal laser gag on BBC Sport website!

  13. April fool :)

  14. If Only!!

    *Sighes*

    Disney + Man Utd partnership/ownership would be unbelievable.

    Maybe this article might provoke a bid. lol

  15. We wish!!!!! Nice April fools lads! Fred the red will also have his own feature film alongside donald duck

  16. check the date lads !

  17. Ian Takenin says:

    Wow I fell hook line and sinker, boy did i swallow the bait, but the idea certainly has merit for both parties,
    Disney and United, i guess the idea of getting rid of the Glazers clouded my judgment somewhat, and the thought of the best players
    in the world clamouring to join the United band waggon, gave me more excitement than the last time i had sex
    with my ex wife.

  18. Ted Perechalli says:

    Good try mate! On another day and at another time your piece of artistry would have worked.

  19. Rahul Rajkarnikar says:

    Hahaha… Man Utd next generation strikers.. Donald (Duck) and Goofy..

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