Yeah Alf, the marketing side has gone from strength to strength. Since Fergie retired we've got bigger and richer. City have the best team in the world and play beautiful football, but there's still empty seats, and still more fans are coming to United. It's fucking incredible tbf. But worrying in that United don't need titles to keep the money coming in. All the talk in 2005 and later in 2010 from the Glazer apologists about how they have to keep United successful in order to keep the revenue coming in has been proven to be complete fucking bollocks. Our income is clearly not linked to titles. Hype, PR, marketing is more powerful than titles.
The Prem have been doing it for fucking years tbf, selling a Skoda as if it's a Lambourghini. We're following that model.